Here is one of my personal heroes, William S. Burroughs, whoring himself out to NIke in the 1990s--as these things go, he at least makes an interesting defiant statement about technology. As egregious as NIke is in their aggressive business practices and exploitation of labor, they have mastered the art of advertising cool. How little this ad has to do with sneakers confounds me as much as my desire for a pair of Burroughs brand Nike's makes me wonder who the heck I am inside.
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1 comment:
I've never seen that commercial. But Burroughs doing a commercial is very strange. I like what he said though.
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